In cloud storage war, Mover arms developers with data migration tools


As the so-called cloud storage wars between services like Dropbox, Box, Google Drive and others rage on, Canadian startup Mover wants to make a name for itself as an arms dealer in the ongoing battle for dominance.

The five-person company, which is based in Edmonton, Alberta, this week graduated from Vancouver’s GrowLab accelerator and won a ‘startup smackdown of 24 startups at the GROW Conference, which also took place this week in Vancouver.

The company’s pitch is that as different cloud storage providers vie for consumer attention, developers (the startup’s target audience) should be able to easily move their data between platforms and integrate user data stored across them. Its bullish closing tagline: “There is a cloud storage war coming, and Mover is selling the guns.”

As a judge for the startup competition, I was interested by the company’s one-minute elevator pitch.  As my colleague Barb Darrow has…

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