“Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others,” noted Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights, “In fact, 25% of consumers surveyed said they view online content on their TV several times a week.”
A new study from NPD DisplaySearch says that 18 percent of consumers surveyed in 14 regions (see graphic below) are accessing online content daily on their TV sets. It shouldn’t come as a surprise since the sales of connected televisions that are enabled to access the Internet via WiFi or ethernet have been on an upswing.
What are people…
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