How to sell a car that doesn’t exist yet: Show it with Kinect


Gigaom

Microsoft’s(s msft) innovative Kinect accessory has made the leap from video games to robots and even 3-D human holograms. Now it’s being used to sell cars that don’t yet exist. Nissan needed to find a way let potential buyers see its 2013 Pathfinder, but it didn’t have the actual cars in showrooms or ready for auto shows. Kinect to rescue!

While seeing an actual vehicle you can touch or sit in would be ideal, I like what Nissan worked out with Microsoft. The two partnered to create an interactive, virtual reality experience using 3-D graphics of the new Pathfinder combined with voie and gesture-based controls. For example, you can “reach out” and open the door to the Pathfinder by simulating the gesture in front of a Kinect sensor. Walk towards the Kinect and you “enter” the vehicle where you can look around inside. See how it works…

Lihat pos aslinya 105 kata lagi

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