Gigaom

Every Sunday morning, millions of people in India tune in to watch Bollywood star Aamir Khan host one of the country’s highest-rated television shows, Satyamev Jayate. Only unlike so many popular programs, Satyamev Jayate doesn’t involve a singing competition or a collection of volatile strangers living under the same roof. It’s a documentary program tackling some of the country’s most-sensitive topics, and it has the whole country — indeed, the whole world — talking. In order to funnel millions of messages a week into something valuable, the shows producers have turned to big data.

Aside from Khan’s star power, the show is so popular because of the types of issues it tackles — female feticide, caste discrimination, dowry deaths, child abuse and medical practice among them. According to one of the show’s producers, the amount of engagement and the number of responses from viewers is “completely unprecedented.” Here’s…

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