Google Ventures-Backed MediaSpike Brings Product Sponsorships Into Social Games


Blake Commagere, who’s probably best known for building early, popular Facebook apps like Zombies and Vampires (hey, remember those?), has started a new company called MediaSpike to tackle one of the big problems he faced as a developer: Integrating sponsored product placements into the games.

Commagere says those placements were one of the most effective and popular ways to monetize — in fact, when some of those campaigns ended and the sponsored content disappeared, “Users would actually complain.” On the other hand, he says that managing the process was “incredibly difficult.” Without any tools to help with the process, everything took a lot of time, whether it was determining where the sponsorship would appear, creating the media assets (i.e., the art for the sponsored product), and then providing all the data that the advertisers wanted. Then, when the next campaign came around, he’d have to start from scratch and do…

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