#NBCFail: spoilers feed prime time, ‘silent majority’ happy, NBC says


Gigaom

Record-breaking Olympics audiences across all NBC platforms suggests “the silent majority” of viewers are perfectly satisfied with its coverage, the under-pressure broadcaster on Thursday told reporters it convened to address criticism dubbed “#NBCFail“.

“We’ve had some challenges,” NBC Sport chair Mark Lazarus conceded. “They’ve been documented by some of you and some of our critics in social media. Some of it is, in fact, fair and we are listening. We knew it wouldn’t be perfect and we said that before the games – we are trying new things.”

Prime-time loves spoilers:

NBC, whose merger partner Comcast ranks #26 in this year’s paidContent 50 list, has been ridiculed online for holding back live events for U.S. prime time whilst online chatter and news reports give away results to online users. But NBC research president Alan Wurtzel said results of a 1,000-viewer survey conducted on Sunday showed:

“Forty-three percent said they’d heard about…

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