MindSnacks Nabs $6.5M From Sequoia To Bring Fun Educational Games To Your Mobile Device


TechCrunch

MindSnacks, the DreamIt Ventures accelerator grad that has become known for its addictive educational games for iOS (that feature an ever-present slug), announced today that it has raised $6.5 million from Sequoia Capital.

Back in 2010, Jesse Pickard, Jeff Evans, Andy Mroczkowski and Karl Stenerud initially founded MindSnacks as a way to help their friends and fellow gamers turn their Angry Birds and Fruit Ninja addictions into something with a little bit more long-term value. Frustrated with the lack of options in language learning, they launched an educational app that used the addictive mechanics of mobile gaming to teach people those fundamental vocabulary, reading, writing and comprehension skills in their language of choice.

Their portfolio of language-specific apps has since grown to 14, including Spanish, Mandarin, and even SAT vocabulary. The goal behind the apps was simple: Turn the typical study and material retention process for students, which…

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