ImageShack Launches Yfrog Social, An Ambitious New Full-Service Social Network


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ImageShack founder Jack Levin has certainly experienced the short end of the stick when it comes to building a company that works with the API of a larger social network.

In February 2009, ImageShack launched the Yfrog photo-sharing service, which quickly became one of the most popular ways to share photos on Twitter — back in the day, you may remember, the only way you could share photos on Twitter was through third-party applications such as Yfrog and TwitPic. But in mid-2011, Twitter decided to get into the photo-sharing game after all and in August it rolled out its own internal photo-sharing service through a partnership with Photobucket — which, of course, immediately caused significant damage to the Yfrogs and TwitPics of the world.

You’d think that being burned by a giant like Twitter in such a way might make Levin back away from the…

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