Ugly Americans? Loud Beach Volleyball Shorts Give Loudmouth an Olympic Spike


Olympics

While Roger Murphy, a financial adviser from South London, is watching Americans Todd Rodgers and Phil Dalhausser dispatch a Japanese beach volleyball team at London’s Horse Guards Parade Sunday night, he’s asked a fashion question: what do you think of the shorts that the American tandem — the defending Olympic gold medalists — are sporting? Murphy stares down at the sand, and considers. “They are lovely,” Murphy says, the sarcasm dripping into his beer. “They’re so choice. They look like they’re made by an Italian designer.” By now, his contempt for the design, a somewhat frightening array of red, white and blue lighting bolts that scream ‘look at me,’ is clear. “They’re not ideal,” says Murphy. “They’re ghastly. They’re absolutely ghastly.”

And that’s just fine with Larry Jackson, the CEO of Loudmouth, maker of the U.S. beach volleyball shorts whose primary business, nutty golfwear, is booming, thanks in part…

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