Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard”


Buffer, a social media manager that aims to become a “widespread sharing standard,” opened its API to developers today.

Buffer lets users post to their Facebook, Twitter and LinkedIn accounts (Google+ isn’t as lenient with its API) and offers the usual array of analytic feedback. However, its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market.

While competitors like HootSuite and Sprout Social mainly target companies by offering them a dashboard for managing media, co-founder Leo Widrich tells me Buffer has a wide variety of users, many of whom use the service for personal accounts.

Widrich says they want to help anyone and everyone “improve the performance of their social media updates and create the most amazing social sharing.” Using their browser extensions and app integrations, users can find “the best content,” add it to the Buffer queue to…

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