Gigaom

Amazon’s(s amzn) push to rival Apple in the digital media space took another step forward on Wednesday with the release of an Amazon Instant Video app for iPad(s aapl), as noted by 9 to 5 Mac. The free software, found in the iTunes App Store, can play back all 120,000 titles in Amazon’s video library of movies and television shows, both for rent and purchase. Amazon Prime members can also use their membership to watch thousands of videos at no additional charge.

This marks the second time in as many months that Amazon has expanded digital content support to iOS. In June, the company launched an iOS version of its Amazon Cloud Player, bringing local and streaming support for Amazon music libraries. It’s an interesting play because Amazon has typically kept certain apps for media playback either on Android devices or on its own device, the Kindle…

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