Yet another social media management startup is off the market. Google (s GOOG) today announced that it has purchased the Redwood City, Calif.-based Wildfire, which helps marketers manage their campaigns and presence on Facebook, (s FB) Twitter and other social media platforms.
In a blog post, the tech giant said the four-year-old company founded by Victoria Ransom and Alain Chuard would be joining Google to build out the stack of services it offers advertisers. Wildfire’s social advertising capabilities will ultimately complement and integrate with services from Admeld (which has helped serve ads in Facebook’s social apps), DoubleClick (which lets advertisers run and measure ads across social sites) and of course, Google’s own social platform, Google+.
“Indeed, a social presence can complement all marketing campaigns—search, display, video, mobile, offline ads and more,” Jason Miller, product development manager, said in the post.
The purchase, which was reportedly in the neighborhood…
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