Gigaom

Why design your app for an automaker’s connected dash API, when the automaker can just tap into your API? That’s the approach Internet news and talk radio streamer Stitcher is now taking to the growing connected car market with its increasingly fragmented number of platforms.

GM’s(s gm) Chevrolet will be the first car manufacturer to use the API,with plans to build a custom version of the Stitcher user interface for MyLink in its newest Sonic and Spark models. Stitcher was one of the app pioneers in the connected car, boasting direct integration with Ford(s F), BMW and Mercedes’ in-dash infotainment platforms.

The problem with many of those connected car implementations is that each requires custom development work for each platform supported, making updating apps and features a pain in the neck. For instance, new content such as the new Election Center Stitcher created for the political season require not only updates…

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