Slow And Steady Wins The Race, Too: Mobile Gaming Study Looks At Earning Potential In Under-Hyped Games


App store analytics firm App Annie released a report on mobile gaming this week, which focused on the earnings potential of what it defined as “long-term” versus “short-term” games. That is to say, it found that mobile app superstars with media buzz were not necessarily outperforming the slow and steady games that flew under the radar  – meaning, those that never cracked the top 25 grossing ranking, for example. Long-term games earned an average of $920,000 versus $549,000 for short-term games, App Annie says. And the top-earning long-term game earned $3.9 million versus $1.4 million for short-term.

For starters, App Annie classified a “long-term” game as one in the U.S. Apple App Store that spent 12 months or more in the Top 26-125 Grossing ranking by revenue. A “short-term” game, meanwhile is one that spent three months or less in the Top 25 Grossing ranking.

But this study doesn’t quite work for me. And…

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