Tech

When I learned this morning, via Twitter, that the small company behind Mac/iOS e-mail app Sparrow was being bought by Google, I almost didn’t need to read the startup’s announcement to know the upshot.

Google and Facebook buy itty-bitty web companies all the time. And the acquired businesses typically convey what’s happening in an eerily consistent five-step ritual:

  1. Announcement of thrilling acquisition
  2. Reiteration of startup’s wildly ambitious founding notion
  3. Explanation that either Google or Facebook is the best place to change the world
  4. Acknowledgement (or sometimes non-acknowledgement) that the startup’s product is being discontinued or is going into limbo
  5. Expression of heartfelt gratitude to various supporters, usually including the consumers who are losing something they liked

So it seems to be going with Sparrow: Its five-person team will be working on Gmail henceforth; the existing Sparrow apps aren’t being discontinued, but they apparently won’t get any updates, either.

Shall…

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