Originally posted on paidContent (old):

As the 2012 Summer Olympics draws near, so, too, the volume increases of press releases issued by companies hoping to ride the promotion wave.

A prominent email category in our inboxes has been research forecasts of consumers’ Olympic digital viewing. Sifting them boils down to this conclusion – traditional TV will dominate, viewing on other devices is growing, but researchers can’t agree on mobile and tablet popularity…

Plain ‘ol TV still rules

  • Most popular viewing platforms will be traditional TV at home (65%) and public screens (10%) (YouGov UK survey for Interxion)
  • 64 percent of Brits and 71 percent of Americans said they would watch the Olympics via regular TV (Sportscope survey for Perform Group Global Sports Media Consumption Report 2012)
  • “Five billion TV viewers across 220 countries worldwide, making it the most viewed event in history. This is up from 4.7 billion for the 2008 Beijing…

View original 367 more words

About these ads

Berikan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Logout / Ubah )

Twitter picture

You are commenting using your Twitter account. Logout / Ubah )

Facebook photo

You are commenting using your Facebook account. Logout / Ubah )

Google+ photo

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s