Originally posted on paidContent:
Netflix (s NFLX) investors shouldn’t get too excited about the company’s narrow return to profitability in the second quarter. It will be short-lived.
Netflix executives said Tuesday that the $6 million in profit it just posted — which followed a $5 million loss in Q1 — should give way to another loss in Q4 as it prepares to expand in Western Europe beyond the U.K. and Ireland.
Speaking to investors after releasing their company’s Q2 data, Netflix CEO Reed Hastings and CFO David Wells described a kind of strategic cycle: the company waits to return to profitability, makes sure all of its other foreign markets are growing, then launches into a new region in which in feels there’s growth opportunity.
With Netflix revealing Tuesday that it has brought in nearly 1 million subscribers in its first six months of…
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