Verizon/Redbox video service has name and exec team, begins testing

Reblogged from paidContent:

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Five months after announcing their joint venture to compete with Netflix (s NFLX), Verizon (s VZ) and Redbox parent company Coinstar Inc. (s CSTR) have finally released key details about it ... on the same day Netflix will give its second-quarter earnings.

As outlined by a just-launched website, the joint venture has been christened "Redbox Instant by Verizon" and is under the direction of CEO Shawn Strickland, who previously served as an executive for Verizon's FiOS pay TV service.

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