Olympics streaming forecast: TV will rule, mobile outlook cloudy

Reblogged from paidContent:

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As the 2012 Summer Olympics draws near, so, too, the volume increases of press releases issued by companies hoping to ride the promotion wave.

A prominent email category in our inboxes has been research forecasts of consumers' Olympic digital viewing. Sifting them boils down to this conclusion - traditional TV will dominate, viewing on other devices is growing, but researchers can't agree on mobile and tablet popularity...

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