Originally posted on paidContent:
Trapit, a discovery engine for web content from the group behind Siri, is releasing its iPad (s AAPL) app Thursday after launching a public beta web version last November. With the introduction of its tablet app, Trapit plans to compete against news reading apps like Flipboard and Pulse — and thinks it will beat those companies by using artificial intelligence to offer adaptive personalized content. It is also planning to enter into publisher partnerships.
Trapit’s web version has over 25,000 users a day and the company says they spend an average of 16 minutes per visit. The company is based in Palo Alto, Calif. and is venture-backed by Horizons Ventures and SRI International.
As in the web-based version, users start by searching for a subject or URL. They save it as a “trap” and improve its recommendations over time by tapping a thumbs-up or thumbs-down and selecting the reason they don’t like a piece of content. Trapit doesn’t rely on content from social networks, pre-set topics or specific feeds the way apps like Flipboard do.